Proving What’s Real. Everywhere It Matters.

Authenticate physical products with impossible-to-copy identity. Powering trust, traceability, and intelligence across global supply chains.

Aerospace & Defense

Supply Chain

Secure Electronics

Premium Retail

Jewelry

Sports & Entertainment

Art

A physical identity you can trust, now and forever.

There are certain things that are special and unique. There are athletes who stand out above others, moments in time that need to be captured, and things that matter more than most. At Dust Identity, we protect and connect every thing that matters securely and with high integrity - from playing fields to battlefields and everything in between.

Unlike other solutions, Dust Identity utilizes engineered diamond-dust to create object markers that are discreet, more durable, and clone-proof.

Each identity is tied to a digital record that grows over the lifespan of the object, giving brands, individuals and collectors substantially more insight, protection, and opportunity to capture and understand the full value of the products they produce and the objects they cherish.

Start Dusting

Headline Debut
2009

Item
Microphone

Location
Nashville, TN

Timestamp
1249783245

Status
verified

First Peformance
2006

Item
Microphone

Location
Nashville, TN

Timestamp
1150393665

Status
verified

Artist of the Year 2022

Item
Microphone

Location Los Angeles, CA

Timestamp
1668565845

Status
verified

With true object identity, you can:

Protect

Preserve the design integrity of your product while safeguarding your brand, partners and customers.

Connect

Digitally tether diverse physical objects to a unique identifier, unlocking instant access to comprehensive product data on demand.

Empower

Make every product a secure touchpoint to its life story and heritage, and allow products to amplify relationships with partners and consumers.

A pedigree built on protecting high-value objects

Our Story

Why Dust?

More innovative, secure, and universally-applicable than all other identity solutions combined.

See How It Works

Unclonable

diamond-dust constellations

Secure

anywhere data access

Covert

security features

Durable

performance in harsh environments

Scalable

implementation and management

Affordable

pricing to scale

Sectors

Aerospace & Defense

Missing or incorrect paperwork grounds assets. Dust Identity reduces manual data entry errors and puts reliable data in the hands of the right person when and where it's needed.

Supply Chain

You need to be able to verify that your cargo hasn't been compromised by knowing where it's been, and who has handled it. Dust Identity gives you visibility into your supply chain so actors can be held accountable.

Secure Electronics

The integrity of critical infrastructure needs to be tracked to the individual component. Dust Identity gives you the ability to track part provenance and detect tampering while in the field.

Premium Retail

Dust Identity brings next-level authentication to luxury retail and spirit brands, eliminating costly counterfeits and guaranteeing source quality.

Jewelry

The application of diamond dust into existing hallmark features creates discreet, durable, and wholly unique markers. DUST binds the physical object to its digital twin, through a verified thread that evolves over the object's lifecycle.

Sports & Entertainment

Dust Identity's solution streamlines authentication processes, empowering you to instantly maximize item value, and ensure superior game-used and team-issued item process control for the team and athletes.

Art

Dust Identity secures your work with an irreplicable, digitally-linked signature that lets you detect forgeries and retain market value.

Testimonials

"Combining our security label expertise with DUST Identity’s unique physical identity technology creates a powerful new standard for product protection”

—

Lukas Lovrek, General Manager at Securikett

“DUST’s diamond-anchored identity technology is groundbreaking, and we’re proud to bring it to organizations working to safeguard military readiness, protect industrial integrity, and maintain public trust.”

—

Nick Owen, CEO & Manager of Technical Services for Secure Bits

DUST Identity is redefining trust in global supply chains by anchoring digital traceability to something physically impossible to counterfeit

—

Edna Conway, VP, Global Security, Risk & Compliance

"Dust's technology provides an unrivaled level of protection against tampering while offering transparency into product use across its entire lifecycle.

—

Eugene Choi, Founder and CEO

"With their innovative solution built using SAP HANA Cloud, Dust Identity is an example of the next-generation partner SAP is striving to attract – a company creating value around their own intellectual property with a truly innovative solution leveraging SAP technology. across its entire lifecycle.

—

Karl Fahrbach, Chief Partner Officer

"The merchandise we sell reinforces our brand reputation and DUST's solution is helping us protect our brand, athletes, and fans from counterfeit memorabilia.

—

Dani Marks, Chief Marketing Officer

Featured News & Insights

Cracking Down on Illicit Trade - How New Solutions are Revolutionizing Retail Security and Customer Trust

Closing trust gaps is challenging, especially in sectors that rely on global supply chains. Establishing trust and clearly differentiating between good and bad actors in the ecosystem is essential. Many brands and retailers need help to develop effective strategies to regain control and embrace robust data-driven approaches. In Retail Today's 2024 Security and Loss Prevention Edition, read how Dust is helping brands harness the true value of product transparency and authenticity to reinforce consumer confidence.

Dust Identity Offers Ultimate 'Proof of Trust' For Any Product

From fighter jet parts to sports memorabilia, this video highlights how a Massachusetts-based company born out of MIT is using diamond dust to protect the identity of physical objects.

Mad Arts Announces the First Dusted Museum

Mad Arts is the first museum to feature DUST Identity's solution, providing an unclonable, digitally linked fingerprint for each one-of-a-kind artwork. This cutting-edge technology, seamlessly integrated into every exhibit, establishes an invisible shield of protection that safeguards the authenticity and value of the artists' creations while enabling trusted experiences for everyone in the ecosystem, from the artist and suppliers to galleries and collectors.

Plugging Gaps in the IC Supply Chain

Multiple touch points in manufacturing and packaging are exposing gaps in the data used to track different components, making it difficult to identify the source of issues that can affect yield and reliability, and opening the door to counterfeit or sub-standard parts.

Give your objects their own secure identity.

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